Brooklyn, NY

Brand Strategist

Each year, Interbrand’s Best Global Brands study evaluates the world’s most valuable brands using a proprietary methodology that examines business performance, brand strength, and the role brand plays in creating economic value. The resulting ranking is widely referenced by companies, investors, and the media as a measure of long-term brand performance.

Calandra contributed to three annual valuation cycles between 2022 and 2024, evaluating assigned global brands against their previous-year performance. Her work involved reviewing business and market developments, assessing brand activity against Interbrand’s valuation criteria, and interviewing company stakeholders to better understand the decisions and initiatives influencing each brand’s trajectory.

The process connected brand strategy to measurable business performance, identifying the factors driving changes in value and competitive strength. Calandra’s analysis contributed to the strategic narratives behind the rankings while offering a rare view into how leading global companies invest in, manage, and measure their brands over time.

Brand Valuation & Strategic Analysis

Senior Strategist
2022 - 2024
Research and analysis

RECENT / SELECTED WORK

See all work here.