Calandra ParamitaBrooklyn, NY
Brand StrategistEmail

PROJECTS 


Much of Calandra’s work involves confidential business strategy, portfolio architecture, and pre-launch initiatives. 
The projects below represent work that can be shared publicly. Additional examples and context are available upon request.


  1. Uber Advertising — Global brand platform and messaging · 2025 
  2. Electronic Arts — Identity rollout and Social Impact brand system · 2025
  3. Google Gemini — AI product storytelling and social strategy · 2025
  4. Google Chromebook — Brand architecture and positioning · 2024 
  5. Google Data Centers — Messaging Framework· 2024 
  6. Best Global Brands — Brand Valuation & Strategic Analysis  · 2022 - 2024 
  7. NCR Atleos — ATM portfolio architecture and naming · 2023
  8. NCR Corporate Separation — Naming and identity for two new public companies · 2023
  9. Adobe Express — Brand portfolio strategy and architecture  · 2022
  10. Code with Google — Messaging Framework  · 2022




















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