Calandra ParamitaBrooklyn, NY
Brand StrategistEmail



As Gemini evolved within an increasingly competitive and sometimes skeptical AI landscape, new capabilities were launching constantly. The challenge was not simply to announce another feature, but to give people a compelling reason to try it.

Calandra worked closely with creative teams to lead brainstorming and concept development around emerging Gemini features. Operating like a creative lab, the team rapidly tested and prototyped ideas directly within the evolving product environment, with some weekly sprints producing more than 20 concepts and 10 drafts.

Not every experiment worked or reached launch, and that was an intentional part of the process. By testing quickly and learning what the technology could genuinely do, the team transformed the strongest ideas into timely, useful social content that encouraged people to experience Gemini for themselves.


AI Social Strategy & Product Storytelling

Strategy Lead
May – July 2025
Social concepting, rapid prototyping & launch content


RECENT / SELECTED WORK



  1. Uber Advertising — Global brand platform and messaging · 2025
  2. Electronic Arts — Identity rollout and Social Impact brand system · 2025
  3. Google Gemini — AI product storytelling and social strategy · 2025





See all work here. 
© Calandra Paramita 2026