Calandra ParamitaBrooklyn, NY
Brand StrategistEmail


Code with Google brought together products, educational programs, purpose-driven research, and a broad community of people working to expand computer science education. However, the breadth of these efforts made it difficult to communicate a single, cohesive story about what the initiative was, why it mattered, and how its different parts worked together.

Calandra supported the research and competitive audit, helping synthesize findings into strategic insights and evaluation criteria. She worked with the team to explore positioning territories, brainstorm the central narrative, and develop a messaging framework organized around a shared north star, supporting messages, and proof points.

The resulting framework gave audiences including educators, parents, and key opinion formers distinct ways into the story while keeping them connected to one overarching position. It clarified Google’s commitment to computer science education, reinforced the importance of equity and access, and gave teams a more consistent way to communicate the initiative’s collective impact.

Positioning & Audience Messaging Framework

Senior Strategist
May - August 2022
Research and  messaging strategy


RECENT / SELECTED WORK



  1. Uber Advertising — Global brand platform and messaging · 2025
  2. Electronic Arts — Identity rollout and Social Impact brand system · 2025
  3. Google Gemini — AI product storytelling and social strategy · 2025





See all work here. 
© Calandra Paramita 2026