Calandra ParamitaBrooklyn, NY
Brand StrategistEmail


Demand for data centers was accelerating alongside the growth of AI, but concerns about energy, water, environmental impact, employment, and local development were also becoming more prominent. Google needed a clearer way to communicate its commitments and respond to the priorities of communities surrounding its facilities.

Calandra supported a strategic messaging and playbook refresh informed by stakeholder engagement, competitive research, and quantitative research across five US communities. The work examined how existing messaging was performing, how public perceptions were changing, and what Google’s community representatives needed to navigate increasingly complex conversations.

The refreshed approach helped make complex infrastructure more understandable, relevant, and human. It established a clearer positioning and messaging system while giving teams the flexibility to address the different needs of government officials, civic leaders, community organizations, residents, utilities, and regulators.


Messaging Framework

Senior Strategist
2023 - 2024
Research and messaging strategy


RECENT / SELECTED WORK



  1. Uber Advertising — Global brand platform and messaging · 2025
  2. Electronic Arts — Identity rollout and Social Impact brand system · 2025
  3. Google Gemini — AI product storytelling and social strategy · 2025





See all work here. 
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